McCormick

McCormick Pure Tastes Better

TVC and online video sourced from various stock footage houses, and edited in house at RGA. Close-ups of spices combined with people enjoying flavor were used to communicate that a pinch of pure seasoning and spice can make any meal legendary.

To compliment this campaign we shot the Power of Pure spice print assets at the R/GA in house content studio.  

Creative Director: Andrew Eaton