TNT Falling Skies

Falling Skies/ Battle For The Handle

In order to engage fans of Falling Skies and get them excited for the premiere of Season 3 on TNT, we launched an online “Battle for the Handle" to let viewers declare their allegiance to the forces of either the Humans or the Aliens. Working with animation studio Shotopop, and illustrator Travis Coburn, we outfitted the show’s prominent fans and actors with personalized recruitment images. Throughout the event, these influencers helped us to announce the battle, give shout outs to engaged users, reach out to fans mentioning the show, and to share content with the masses. At the end of the battle, when the victors were decided, we replaced the Falling Skies social skins to represent the team that has successfully won over the handle: the Humans. As the credits rolled on TV, we released a short video featuring an animation of the winning side regrouping at the center of a smoking battle site.

Animation Studio: Shotopop

Illustrator: Travis Coburn

Art Directors: Chris Jovanov & Brad Soulas