Nike Zoom City

To help celebrate the 2015 All-Star Weekend, Nike transformed parts of New York City into “The City of Zoom.” Celebrating basketball and engaging fans and sneakerheads alike. With the help of illustration studio I Love Dust, and animation studio Shotopop, we produced the Zoom City animated video to promote the campaign online and at live events. The video was featured in the NYC Zoom City Arena, where it was shown on a custom built LED basketball court.

Illustrators: I Love Dust

Animators: Shotopop

Creative Director: Sammi Needham