Rihanna: ANTIdiaRy

Samsung/Rihanna ANTIdiary 

“ANTIdiaRy is a nonlinear narrative experience based on Rihanna’s life and albums, designed to build anticipation for the release of ANTI, her 8th studio album. At the center of the experience was a mobile virtual reality site that let fans explore her world. The story unfolded across mobile, OOH, social, and physical events, with new clues, codes, characters, and mysteries at every turn.”

Collaborated with photographer Jim Fiscus, and post production house Happy Finish, to develop a process and capture assets for the first known 360 cinemagraphs. These 360 rooms were hosted on the Samsung/Rihanna/ANTIdiary mobile experience.

Worked with photographer Dennis Leopold to capture campaign imagery of Rihanna to be used in DOOH, social, and online.

Photographer: Jim Fiscus 

Post Production: Happy Finish

Creative Directors: Tristan Kincaid & Trevor Eld